Finishing spray that offer a medium hold and UV protection to color-treated hair.

BB CREAM - total benefit hair primer BB Cream is the go-to, multifunctional hair primer, filling, smoothing, moisturizing and protecting hair against heat styling appliances and colour fading with AG’s exclusive CARE complex. This super rich, silky priming cream prepares and protects the hair prior to styling, evening-out porosity and leaving hair feeling thicker and healthier. BB Cream primer is formulated with these 10 amazing benefits: - 1. fills uneven hair cuticle - 2. thickens hair - 3. moisturizes and smoothes frizz - 4. adds silkiness - 5. protects against colour fading with AG’s CARE Complex - 6. protects against UV rays - 7. protects against damage from heat styling tools - 8. anti-aging – reduces brittleness - 9. humidity-resistant - 10. primes hair to maintain styles longer between shampoos USE IT : Emulsify a dime size amount in the palms and work through damp hair from ends to root. Apply preferred styling products as desired, or simply leave and style dry.

BEACH BOMB - tousled texture Beach Bomb creates bombshell-worthy waves that are natural, full of texture and incredibly sexy. This lightweight, alcohol-free cream is infused with keratin protein, silk amino acids and our C3 Complex to condition and keep your hair healthy while you’re looking good. USE IT: Scrunch a small amount of the bomb through damp hair, adding more if needed. Air dry or gently diffuse dry, setting dryer on low volume, high heat.

COLOUR SAVOUR - colour protection conditioner This rich, creamy conditioner contains a blend of protein, amino acids and moisturizers to feed, repair and revitalize coloured hair. It contains AG’s exclusive CARE Complex, providing both UV and free-radical protection. USE IT : Massage into clean, wet hair for 1–3 minutes. Comb through. Rinse.

COLOUR SAVOUR - colour protection conditioner This rich, creamy conditioner contains a blend of protein, amino acids and moisturizers to feed, repair and revitalize coloured hair. It contains AG’s exclusive CARE Complex, providing both UV and free-radical protection. USE IT : Massage into clean, wet hair for 1–3 minutes. Comb through. Rinse.

This mask deeply revitalizes color-treated hair, leaving it softer and supple, while providing shine. The formula enriched with shea butter and Abyssinian oil treats hair damaged by chemical treatments, heat styling and exposure to UV rays. Features - Hydrating mask - Treats colored hair - Enriched with shea butter, abyssinian oil and sunflower - Prolonge the vibrancy or color - Protects from UV rays - Softens and leaves hair supple - Paraben, gluten and PABA free How to use - Use on clean, damp hair - Apply on lengths and ends - Let sit for 5 minutes - Rinse thoroughly

This mask deeply revitalizes color-treated hair, leaving it softer and supple, while providing shine. The formula enriched with shea butter and Abyssinian oil treats hair damaged by chemical treatments, heat styling and exposure to UV rays. Features - Hydrating mask - Treats colored hair - Enriched with shea butter, abyssinian oil and sunflower - Prolonge the vibrancy or color - Protects from UV rays - Softens and leaves hair supple - Paraben, gluten and PABA free How to use - Use on clean, damp hair - Apply on lengths and ends - Let sit for 5 minutes - Rinse thoroughly

COLOUR SAVOUR - sulfate-free shampoo Colour Savour’s sulfate-free, mild formulation gently cleanses hair with a rich, luxurious lather. Proteins and herbal extracts soothe and repair, while our exclusive CARE Complex provides both UV and free radical protection. pH 4.5-5.5 USE IT : Massage this lather-rich shampoo into wet hair. Rinse and repeat as desired

COLOUR SAVOUR - sulfate-free shampoo Colour Savour’s sulfate-free, mild formulation gently cleanses hair with a rich, luxurious lather. Proteins and herbal extracts soothe and repair, while our exclusive CARE Complex provides both UV and free radical protection. pH 4.5-5.5 USE IT : Massage this lather-rich shampoo into wet hair. Rinse and repeat as desired

Keratin and silk infused conditioner that detangles, hydrates and adds incredible shine to hair.

Keratin and silk infused conditioner that detangles, hydrates and adds incredible shine to hair.

Spray in condition and leave out tangles with this ultra-light herbal-formula conditioning and detangling spray. Conditioning Mist instantly detangles without build up or residue, leaving hair soft, shiny and bouncy. Also ideal for children with tangles. pH 4.5-5.5 USE IT: Liberally apply to clean, damp hair. Comb through. Do not rinse.

Control shampoo is an extremely effective anti-dandruff treatment forlumated with the maximum active ingredient allowable without a prescription. Leaves hair and scalp moisturized. pH 5.0 to 6.5

RECOIL - curl care shampoo Caring for curls means giving them the moisture and definition created by our gentle, sulfate-free curl care shampoo. Recoil Shampoo’s lavish formula includes our C3* which hydrates and encourages curl and natural bounce, while controlling frizz and adding protein for strength and body. USE IT: Massage this lather-rich shampoo into wet hair. Rinse and repeat as desired.

RECOIL - curl care shampoo Caring for curls means giving them the moisture and definition created by our gentle, sulfate-free curl care shampoo. Recoil Shampoo’s lavish formula includes our C3* which hydrates and encourages curl and natural bounce, while controlling frizz and adding protein for strength and body. USE IT: Massage this lather-rich shampoo into wet hair. Rinse and repeat as desired.

RECOIL - curl care conditioner Nothing conditions and cares for curls like the ultra-rich formula of Recoil Conditioner. Keratin moisturizes and fortifies every curl, while our C3* Complex adds healthy bounce, maximum hydration and a frizz-free finish. USE IT: Massage into clean, damp hair and leave on for 1–3 minutes. Comb through with a wide-tooth comb or fingers to detangle, starting at the ends. Rinse.

RECOIL - curl care conditioner Nothing conditions and cares for curls like the ultra-rich formula of Recoil Conditioner. Keratin moisturizes and fortifies every curl, while our C3* Complex adds healthy bounce, maximum hydration and a frizz-free finish. USE IT: Massage into clean, damp hair and leave on for 1–3 minutes. Comb through with a wide-tooth comb or fingers to detangle, starting at the ends. Rinse.

Ideal for fine hair, Curl Trigger instantly creates moisture-rich curls and waves. Formulated with our exclusive Curl Creating Complex (C3) and fortified with sea vegetable extract, this curl defining spray encourages soft, loose texture. Alcohol-free, so it won’t dry out your hair. What's in it ? - Bio-fermented tomato fruit extract – shrinks the hair cuticle and encourages curl - Rice Amino acids – hydrate and improve hair strength, promote curl, and help fight frizz - Keratin protein – moisturizes and strengthens hair and fortifies the curl - Cetrimonium chloride – fights static - Magnesium sulfate – helps shrink the bonds in the hair, cultivating and defining each individual curl and wave. It gently supports curls without being crunchy and helps give hair a silky, soft feel with lots of movement - Hydrolyzed wheat protein (gluten free) and sea vegetable complex – penetrates curls, leaving them conditioned, healthy and shiny - Alcohol-free – formulated in a soothing natural herbal base that won’t dry out hair How to use it ? Spray into damp hair. Scrunch for loose waves or diffuse dry for more curl definition.

DEFLECT - fast-dry heat protection Deflect defends hair from the damaging effects of heat styling appliances while dramatically reducing drying time. Infused with Abyssinian oil, ultra-light Deflect adds smoothness, slip and shine while helping to protect and extend the vibrancy of hair colour with AG’s exclusive CARE Complex. USE IT : Shake well. Spray liberally on damp hair and blow dry as usual. HOW IT WORKS: When hair is wet, round, dense droplets of water sit on the surface of the hair shaft and require prolonged heat to evaporate. In Deflect, micro emulsified Abyssinian oil encourages the water droplets to collapse and lie flat, increasing the surface area of water available to heat. The result is water that evaporates rapidly and hair that dries significantly faster.

DETAILS - defining cream A true multitasking product, Details is infused with AG’s Curl Creating Complex (C3) to calm frizz, define curls, add texture and shine with soft control. This defining cream can be used on just-washed hair to achieve soft waves or that second day, messy textured look. USE IT: Apply to damp hair. Gently blow dry or scrunch and air dry. For style definition or a second-day feel, simply apply a small amount through clean, dried hair.

Fast Food feeds, smoothes and calms frizzy thick or coarse hair instantly. Potent humectants and abyssinian oil do double duty to moisturize and mend split ends while adding weightless condition and shine to dry, lifeless hair. What's in it ? - Aloe barbadensis extract – derived from the aloe vera plant; has therapeutic, moisturizing and healing properties - Abyssinian Oil – a lightweight oil that protects, conditions and adds moisture back into the hair follicle - Hydroxypropyltrimonium honey – naturally derived moisturizer that penetrates hair for long-term moisturizing benefits; also helps to repair split ends and attracts 50x its own weight in moisture. (And is also impossible to pronounce) - Silk and keratin protein – adds moisture, strength, elasticity and shine - Cetrimonium chloride – fights static - Allantoin – a skin and scalp protectant - Benzophenone-4 – PABA-free sunscreen that protects hair from UV rays How to use it ? Apply a quarter-sized amount on clean, damp hair, focusing on ends. Comb through. Do not rinse.

Fast Food feeds, smoothes and calms frizzy thick or coarse hair instantly. Potent humectants and abyssinian oil do double duty to moisturize and mend split ends while adding weightless condition and shine to dry, lifeless hair. What's in it ? - Aloe barbadensis extract – derived from the aloe vera plant; has therapeutic, moisturizing and healing properties - Abyssinian Oil – a lightweight oil that protects, conditions and adds moisture back into the hair follicle - Hydroxypropyltrimonium honey – naturally derived moisturizer that penetrates hair for long-term moisturizing benefits; also helps to repair split ends and attracts 50x its own weight in moisture. (And is also impossible to pronounce) - Silk and keratin protein – adds moisture, strength, elasticity and shine - Cetrimonium chloride – fights static - Allantoin – a skin and scalp protectant - Benzophenone-4 – PABA-free sunscreen that protects hair from UV rays How to use it ? Apply a quarter-sized amount on clean, damp hair, focusing on ends. Comb through. Do not rinse.

Finally, a fast food that’s good for you. Fast Food sulfate-free shampoo is unbelievably rich and full of moisturizing lather, providing extreme hydration to chronically dry hair while being light enough for all hair types. For optimal results follow with our nourishing Fast Food leave on conditioner. USE IT: Massage into wet hair. Rinse and repeat as desired.

Finally, a fast food that’s good for you. Fast Food sulfate-free shampoo is unbelievably rich and full of moisturizing lather, providing extreme hydration to chronically dry hair while being light enough for all hair types. For optimal results follow with our nourishing Fast Food leave on conditioner. USE IT: Massage into wet hair. Rinse and repeat as desired.

This thermal spray creates a protective barrier between your hair and heat to prevent thermal damage. Its abilities are multiplied during the finishing step to control unruly hair and add an incredible shine. Features - Smooth Factor: 5/5 - Thermal protection up to 450 °F - Argan oil – Rich in antioxidants and vitamin E, keeping hair smooth, soft and repaired - Dimethicone – Softens and smoothes hair while providing thermal protection - Phenyl Trimethicone – Protects from heat and add shine - Argan sourced from sustainable and organic farms - Argan from Berber farms to encourage the tribe's women independance How to use - Spray 6” to 8” from dry hair before thermal styling - Spray 6” to 8” from dry, styled hair for additional shine

Foam that texturizes hair, leaving them with maximum volume and shine.

Anti-humidity spray infused with argan oil that eliminates frizz, leaving hair shiny and silky.

Gel that offers extreme hold and shine to hair.

Finishing spray that offer texture, volume and a matte finish.

Fiber paste that adds maximum structure, texture and volume to hair.

LIQUID EFFECTS - extra-firm styling lotion Specially formulated for thick, coarse or harder to control hair, Liquid Effects can be used as a foundational tool to get control of your hair. Long-lasting hold and humidity-resistant, this alcohol-free lotion is loaded with proteins to bring back elasticity, strength and natural curl to your hair. USE IT: Work through clean, damp hair. Blow-dry, diffuse dry, or air dry for a wet look.

Cream that sculpts hair, while offering them texture and shine.

Nothing defines, maintains and moisturizes curls like AG Recoil. Rich in our exclusive Curl Creating Complex (C3), Recoil separates and holds without stiffness or stickiness, even in high humidity. What's in it ? - Magnesium sulfate – helps shrink the bonds in the hair, cultivating and defining each individual curl and wave. It gently supports curls without being crunchy and helps give hair a silky, soft feel with lots of movement - Bio-fermented tomato fruit extract – shrinks the hair cuticle and encourages curl - Rice Amino acids – hydrate and improve hair strength, promote curl, and help fight frizz. Silk and keratin protein – adds moisture, strength, elasticity and shine - P-14 copolymer – gives long-lasting curl definition and flexible hold - NaPCA – a highly effective moisturizer - Herbal extracts – soothe the scalp and add shine to hair How to use it ? Scrunch a small amount evenly through clean, damp hair. Air dry or use a diffuser to blow dry.

Nothing defines, maintains and moisturizes curls like AG Recoil. Rich in our exclusive Curl Creating Complex (C3), Recoil separates and holds without stiffness or stickiness, even in high humidity. What's in it ? - Magnesium sulfate – helps shrink the bonds in the hair, cultivating and defining each individual curl and wave. It gently supports curls without being crunchy and helps give hair a silky, soft feel with lots of movement - Bio-fermented tomato fruit extract – shrinks the hair cuticle and encourages curl - Rice Amino acids – hydrate and improve hair strength, promote curl, and help fight frizz. Silk and keratin protein – adds moisture, strength, elasticity and shine - P-14 copolymer – gives long-lasting curl definition and flexible hold - NaPCA – a highly effective moisturizer - Herbal extracts – soothe the scalp and add shine to hair How to use it ? Scrunch a small amount evenly through clean, damp hair. Air dry or use a diffuser to blow dry.

RECONSTRUCT - intense anti-breakage mask This intensely rich and luxurious conditioning treatment reconstructs extremely dry, damaged and chemically treated hair, restoring hair’s elasticity. Packed with keratin amino acids, silk proteins and shea butter, Reconstruct repairs the structure of your hair and rejuvenates the scalp. Hair is left soft, radiant and full of life. USE IT : Massage into clean, damp hair. Let sit for 2-5 minutes, or for a more intensive treatment, wrap hair and put under heat for 10-15 minutes. Comb through. Rinse.

REFUEL - sulfate-free strengthening shampoo Refuel’s sulfate-free formula gently cleanses, nourishes and restores life back into dry, damaged hair. Keratin amino acids provide long-lasting strength and touchable softness. USE IT : Massage into wet hair. Rinse and repeat as desired.

Clarifying shampoo that eliminates all product, chlorine and mineral build-up left in hair.

Clarifying shampoo that eliminates all product, chlorine and mineral build-up left in hair.

REPAIR SERUM - keratin anti-breakage sealant Reinvent dry, damaged hair with Repair’s keratin-rich, leave-in formula. This lightweight serum instantly mends split ends and works overtime to reduce breakage and increase elasticity. Hair is left silky, glossy and irresistibly soft. USE IT : Apply evenly through damp hair. Blow-dry or air dry for a soft, healthy finish.

Argan oil infused lotion that facilitates styling, leaving your hair smooth and without any traces of frizz.

Conditioner infused with argan and coconut oil that provides completely hydrated and silky hair.

Conditioner infused with argan and coconut oil that provides completely hydrated and silky hair.

Sulfate-free shampoo infused with argan and coconut oil that hydrates, strengthens and adds shine to hair.

Sulfate-free shampoo infused with argan and coconut oil that hydrates, strengthens and adds shine to hair.

- Spray that adds body and volume to hair without weighing them down. Perfect for refreshing hairstyles during the day.

STERLING SILVER - toning conditioner Formulated to eliminate brassy yellow tones from blonde and silver hair with its unique violet base, our toning conditioner provides intense moisture, condition and luster to hair. USE IT : Massage into clean, wet hair for 1–3 minutes. Comb through. Rinse. Use once or twice a week for colour maintenance, more for persistent discolouration.

STERLING SILVER - toning conditioner Formulated to eliminate brassy yellow tones from blonde and silver hair with its unique violet base, our toning conditioner provides intense moisture, condition and luster to hair. USE IT : Massage into clean, wet hair for 1–3 minutes. Comb through. Rinse. Use once or twice a week for colour maintenance, more for persistent discolouration.

This mask intensely nourishes and strengthens lightened hair with formula enriched of keratin proteins, amino acids and shea butter. The violet pigments eliminate yellow and brassy tones to reveal a bright blonde or silver. Shea butter and Abyssinian oil prevent damage while protecting hair color. Exclusive Care complex protects from UV rays and free radicals. Features - Violet mask - Revives blonde and silver hair - Nourishes intensely - Protects and repairs - Blocks UV rays - Enriched with shea butter, abyssinian oil and sunflower extract - With keratin and amino acids How to use - Use on clean, damp hair - Distribute evenly over the entire hair - Let sit for 3-5 minutes - Rinse thoroughly - For a more intense toning effect, leave the mask on for a few more minutes

This mask intensely nourishes and strengthens lightened hair with formula enriched of keratin proteins, amino acids and shea butter. The violet pigments eliminate yellow and brassy tones to reveal a bright blonde or silver. Shea butter and Abyssinian oil prevent damage while protecting hair color. Exclusive Care complex protects from UV rays and free radicals. Features - Violet mask - Revives blonde and silver hair - Nourishes intensely - Protects and repairs - Blocks UV rays - Enriched with shea butter, abyssinian oil and sunflower extract - With keratin and amino acids How to use - Use on clean, damp hair - Distribute evenly over the entire hair - Let sit for 3-5 minutes - Rinse thoroughly - For a more intense toning effect, leave the mask on for a few more minutes

STERLING SILVER - toning shampoo Sterling Silver is specially formulated to eliminate brassy, yellow tones from blonde and silver hair. With its unique violet base, this mild toning shampoo removes dullness and brassiness, leaving blonde and silver hair looking cleaner and brighter. pH 4.5-5.5 USE IT : Massage into damp hair. Rinse and repeat as desired. Use once or twice a week for colour maintenance, more frequently for persistent discolouration.