L'ORÉAL DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.

L'ORÉAL DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz

WHAT IT IS

DIA Richesse is an advanced ammonia-free demi-permanent color that provides deep, rich coverage and exceptional softness and shine.

WHAT IT DOES

• Covers up to 70% white

• Lifts up to 1.5 levels

• Deep, rich and reflective tones

• Exceptional softeness and shine

WHAT ELSE YOU NEED TO KNOW

• Ammonia-free

• Crème formula for precision application and care for the hair

Our favorite services with DIA Richesse:

• Cover first greys

• Lowlight

• Refresh red & copper clients